The world of SEO
In the world of SEO Google considers over 200 ranking factors for each and every page on the Internet to help it decide which information deserves that all important number one spot in their organic results. It is our job to conduct a search engine optimisation audit on the pages of your website so that changes can be made where necessary to tick the boxes of as many of those 200 factors as possible which in turn gives us the best possible chances of top rankings for your content.
We understand how important search engine optimisation is but also get that it is a very complex and an ever changing landscape, complete with its own language. So we do the hard work for you. We know a lot about Google, how it reads websites, what it looks for to verify, validate and rank websites and how to tailor websites to appeal to Google so you appear in the search results for your key words and phrases.
There are several elements to a successful SEO campaign including activities such as keyword research and important ‘on-site’ tasks that work together to ensure that your website is in as good a shape as possible for when Google comes to visit. Our mission is to achieve higher rankings for your website which leads to increased organic traffic and that in turn generates more conversions for your business. That’s what we call a great result!
When your website is live you have access to Google Analytics and Google Search Console so you can monitor your traffic and website performance alongside us. As standard and at no extra charge, Website Energizers install security certificates on all our websites to make your pages available on https rather than http which is a requirement from Google.
In a nut shell, we research keywords and phrases to build an agreed list of relevant search terms on which to base the search engine optimisation campaign strategy and identify ways to change your website content to target the agreed search terms. We tweak your website to optimise elements such as html tags, meta data, page titles, page text and other SEO signals; as well as analysis and recommendations on optimal website structure, navigation and calls to action for best SEO results. We identify opportunities for “back links” from other related websites and directories in order to generate link popularity and traffic and regularly audit your website to identify content optimisation opportunities and ensure any technical errors are addressed.
Want to understand what SEO means for your website?