Paid Advertising

Here is your opportunity to get in front of your audience in a non-organic way by paying to increase traffic to your website. The research we do at Website Energizers is the foundation of all our paid advertising campaigns and makes sure we use the right platform to target your audience. We’re confident we make the best use of your money. In fact, we won’t break the bank, just the Internet.

Advertising on the right platform for your business

When we think of using Paid Advertising to get you noticed on the Internet we mean on Google, Bing, LinkedIn, Facebook, Instagram, and Twitter. With so many options it can be hard to know where to start. We take the headache out of paid advertising online by focusing in on the platform and content that are right for you.

A campaign to be proud of

Our approach is helping you identify your overall campaign objective, understanding your target audience or focusing on the keywords that are right for you. Our research is absolutely key to developing a robust and, quite frankly, strapping campaign that you can be proud of. Once the content and type of advert has been sorted and the campaign is up and running, we like to keep a really close eye on the performance, tweaking various elements, as necessary to keep costs low and conversions as high as possible.  For us, honesty really is the best policy so bespoke weekly campaign performance reports and regular catch ups to discuss future plans are the norm. 

Pay Per Click explained

Paid Ads are often referred to as ‘Pay Per Click’; which, guess what, is exactly what happens. Every time someone clicks on an Ad, the company owns the Ad pays the platform it appeared on. This super easy way of connecting potential customers with companies is great, but it can mean that you will pay even if someone clicks on your advert and then immediately goes elsewhere. Now, this is the worst case scenario, best case is that you work with our expert team, who pinpoint appropriate keywords and people to target and create the right settings to ensure you only pay for traffic when your Ad appears to a genuine potential customer.

Our Marvellous Paid Ads Expert

Team Member Erica Who Has Paid Advertising SkillsI’m known as the ‘masked Pay Per Click’ or ‘Paper Clip’ for short – look it just stuck ok? By day, saving the world, one well-placed Ad at a time, by night an avid horse fanatic, looking after my beloved Doris. Annoyingly though, this picture with my name underneath has literally ruined my secret identity, ah well.

So what is the secret to my success with paid advertising? The 5 W questions of course. They really help us sort through all your ideas of how to reach your target customer and give us the framework for the campaign. Why you want to use a Paid Ads campaign underpins what keywords or people we target. We then create bespoke Ad content, which can feature images, videos as well as words, depending on the platform. Who your customer is and where they hang out online helps us know the kind of adverts and which platform to choose.

At Website Energizers we really do treat your cash in our Paid Ads campaigns like our own money. We cheer alongside you when the return on investment comes in.  I love doing the best possible job, to be safe hands with your advertising budget to get you results. We don’t set it and forget it, we wisely make the most of your money through our expertise in creating and crucially managing the campaigns to increase your traffic.

Sound like a plan? Come round ours, we’ll put the kettle on and chat about getting you noticed quickly on the Internet.

Our Approach To Paid Ads

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See It

We work within your own accounts so you can log in and see what we’re up to at any time

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Tweak It

We pop in and take a look at your campaigns almost daily to make any necessary tweaks for best performance

Paid Ads Grow It Icon

Grow It

Our aim is simple, to make you more money than you spend, so you see a real return on your investment

Paid Ads Choose It Icon

Choose It

We identify the people you want to target, then create your campaign on the platforms where they spend their time online

Paid Ads Report It Icon

Report It

We agree the information you are interested in receiving, then create bespoke weekly reports for you

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Paid Ads Facts

So Paid Ads are a fab way to build your brand and get you noticed on the Internet but what do the stats say? See if you can work out if these statements are true or not. You might be surprised.

Google Ads results receive 35% of the clicks that started with buying keywords

FALSE

Google Ads results received 65% of the clicks; whereas 35% of clicks are through organic results. Interesting, eh?

So this tells us that if you have a promotion or product to sell then a Google Ad may be the best way to advertise. Especially when 75% say Paid Ads make it easier to find what they are looking for online and 33% click on a Paid Ad because it directly answers their search query.

It also tells us that running an Ad campaign alongside working on your organic ranking through Search Engine Optimisation is the best way to appear in more than one place on the page when people are using a search engine.

Someone joins Social Media every 30 seconds

FALSE

With a potential new customer joining Social Media every 6 seconds, it is clear why so many businesses know they should be advertising – but which platform is best?

The main Social Media platforms are Instagram, Facebook, LinkedIn, and Twitter. They all offer the consumer a different experience and form of interaction. Our research and expertise hones in on the right platform to create content on.

Just think about this, 65% of B2B companies have acquired a customer through LinkedIn Paid Ads and 75% of Instagram users take an action after seeing a business post – either visiting a website, search, shop or tell a friend. Just shows you, choosing the right platform is almost a superpower, luckily there’s a couple of super heroes in the team so we’re all good.

More than 85% of Facebook's Ad revenue comes from mobile

TRUE

Quite an astounding number when you think about it. What we love about this fact is that it shows it’s not just about the platform but which device your potential customer is using.  Facebook have many paid advertising options that work well on both desktop and mobile. It’s not just Facebook that do well on mobiles; 69% of searchers that are on mobiles call a business straight from a Google search. Our Paid Ads campaigns take all this into account when we develop our strategy for getting you noticed on the Internet.

Some Client Feedback

Want to find out how Paid Ads can work for you?