Nowadays most people use a search engine (mainly Google) to find what they need online. Search Engine Optimisation (SEO) is the secret sauce added to your website so you show up in the results when potential customers are looking for your products or services.
At Website Energizers we speak Google so you don’t have to and designing magnificent search engine optimisation campaigns is our forte. We explain SEO in plain English so you can understand how our super-duper campaign is helping your business grow via the Internet.
The world of Search Engine Optimisation
We can give you a map and be your SEO tour guide
In the world of SEO Google considers over 200 different ranking factors for each and every page on the Internet to help it decide whose content deserves that all-important number one spot in their organic search results. It’s our job to conduct a search engine optimisation audit on the pages of your website, then map out all the tasks we need to complete to tick the boxes of as many of those 200 factors as possible. This in turn gives us the best possible chances of top rankings for your content.
The initial audit of your website’s SEO is completely free. We do the audit and book a call with you to discuss the results. Then we decide which of our six SEO packages is best for you and plan your success strategy for world domination.
Didn’t know this was a thing? Having good Backlink Management in place for your domain can be the difference between succeeding and failing online. It helps protect you from negative SEO attacks too which is also a thing!
This is where a solid SEO campaign begins. Doing keyword research correctly ensures we have the best foundations to build your strategy on. It helps us focus our efforts in the areas that provide you the biggest opportunities to succeed.
Only required in the worst case scenario, a Google Penalty Recovery is every website owners nightmare. This is serious stuff and needs expertise to put it right. Luckily for you, we know our stuff and can handle these things with our eyes closed.
If you’re really serious about succeeding online, a Full SEO Campaign is something you’ll want to consider. Our campaigns are designed with your business growth and goals in mind, then implemented and monitored for results.
We understand how important search engine optimisation is but also get that it is a very complex and an ever-changing landscape, complete with its own language. So we do the hard work for you. We know a lot about Google, how it reads websites, what it looks for to verify, validate and rank websites and how to tailor websites to appeal to Google so you appear in the search results for your chosen keywords and phrases.
There are many elements to a successful SEO campaign including activities such as keyword research, buyer intent research and important ‘on-site’ tasks that work together to ensure that your website is as optimised as possible for when Google comes to visit.
Our mission is to achieve higher rankings for your website which leads to increased organic traffic. That in turn generates more conversions for your business and that’s what we call a great result.
In a nutshell, we research keywords and phrases to build an agreed list of relevant search terms on which to base your search engine optimisation campaign strategy, we then identify ways to optimise your website to target those agreed search terms.
We tweak your website to optimise elements such as meta data, page titles, page text, alt tags and other SEO signals; as well as analysis and recommendations on optimal website structure, navigation and calls to action for best SEO results.
We identify opportunities for “back links” from other related websites and directories in order to generate website authority and extra traffic.
Your site will be regularly audited by us to identify content optimisation opportunities and ensure any technical errors are addressed.
Since 2013 Website Energizers help us to make sure our website is SEO optimised with targeting keywords and technical audits. The team have worked with us tracking keywords, monitoring keyword rankings, making sure our backlinks are clean and everything works well on mobiles too. Allan looks at perspectives/opportunities for us. We have a strategic relationship. I would absolutely recommend them to others! I would say they are very knowledgeable in the SEO and Google space. Allan is honest and transparent and will explain things in a simple, easy to understand way. He adapts his communications to suit anyone. Website Energizers are strategic, able to deliver, open, honest and transparent
Our Magnificent SEO Team
Not all superheroes wear capes, but we try to on a Friday. Only joking, we wear capes all week!
We work best when we get to know you and understand your online goals.
Using your existing analytics platform we determine what traffic you receive to your site currently. We look at where your website visitors come from, not just geographically, but also from which channels. We find out the average amount of time spent on your site by a visitor and how many pages a visitor sees on average. Using all these stats (and a few others) as benchmarks we can monitor the effectiveness of your SEO campaign.
Once we’re in the know, we conduct detailed keyword research to determine exactly what people look for in the search engines when they are looking to buy your products and services. We then develop a full-scale search engine optimisation strategy based on the results of our keyword research to identify areas where your website can be optimised to match your content to those search terms. We also keep an eye on what your competitors are up to so we can stay one step ahead.
Another important task is to monitor your Google rankings and keep and eye on how well your website is getting noticed on the Internet. All of this is only scratching the surface of what we get up to but hopefully it gives you an idea!
We are going to share some targets with you now that may not make a whole lot of sense. Please trust us when we say that you are in safe hands with us. We’ve got you. So here’s the targets. You might even understand more than we are giving you credit for!
These four targets are what we aim for when running an SEO campaign for you. If you can see the numbers moving towards the targets each month, then it doesn’t matter so much if you don’t understand the nitty gritty.
The targets are: decrease the website bounce rate aiming for 49%; increase the average time spent on your site to over 2 minutes; increase the average number of pages viewed per visit to more than 3 pages and increase the number of organic sessions by a minimum of 10% year on year.
SEO Translator
It is pretty clear there are many jargon words around SEO, as we speak it fluently, it is our job to translate for you. Here’s what some of these phrases mean.
What is Link Building?
This is arguably the most important part of any SEO campaign.
Our detailed link building strategy considers the best links that your competitors have and aims to build your links to rival them.
The best links that go to your site are from other websites that compliment your own; for example, industry ‘go-to’ websites and credible magazine or publication websites. We identify the people that would need to be approached at each website property and suggest a method on how might be best to target each site. Some of them may be straightforward and simply require an email or telephone call approach, where others may require a more strategic angle, maybe via social media channels such as LinkedIn.
Basically, the harder you have to work to get the link the more valuable that link is to your website.
What does it mean to do a Link Detox?
No this isn’t a new diet for your website, but it is vital for the health of your Google ranking.
With the advent of Google Penguin (an algorithm that will penalise websites who have low quality back link profiles), it is more important than ever to manage your own back link profile.
A detox of your website’s back link profile reviews every single link back to your site for its quality and to attempt to remove any that could be dangerous and have a negative effect on your overall back link profile.
We use our software systems to investigate your back links and go through them one by one to sort the strong links from the weak and low quality ones.
Then we work to remove as many of the low quality links as we can and finally produce a Disavow file to submit to Google for those that cannot be removed.
What is a Technical on-site audit?
As you might expect, it’s pretty technical. Don’t worry, we can see that glazed look in your eyes so we won’t go into too much of the detail.
Google uses over 200 different factors to rank your website pages and a number of those are in the technical set up. To ensure we have the best possible chances of top rankings for your content, we audit your whole website and report back to you our findings. This gives you the key information to resolve the issues that will be having a negative effect on your ability to rank in the organic search results, and in turn be having an effect on your traffic.
If that was too technical for you, you’re lucky we didn’t start talking about page access issues, broken images and broken anchors. Oops, seems we can’t help ourselves, sorry guys we’re nerds at heart.
Want to talk more about Search Engine Optimisation?
