Advertising on the right platform for your business
When we think of using Paid Advertising to get you noticed on the Internet we mean on Google, Bing, LinkedIn, Facebook, Instagram, and Twitter. With so many options it can be hard to know where to start. We take the headache out of paid advertising online by focusing in on the platform and content that are right for you.
A campaign to be proud of
Our approach is helping you identify your overall campaign objective, understanding your target audience or focusing on the keywords that are right for you. Our research is absolutely key to developing a robust and, quite frankly, strapping campaign that you can be proud of. Once the content and type of advert has been sorted and the campaign is up and running, we like to keep a really close eye on the performance, tweaking various elements, as necessary to keep costs low and conversions as high as possible. For us, honesty really is the best policy so bespoke weekly campaign performance reports and regular catch ups to discuss future plans are the norm.
Pay Per Click explained
Paid Ads are often referred to as ‘Pay Per Click’; which, guess what, is exactly what happens. Every time someone clicks on an Ad, the company owns the Ad pays the platform it appeared on. This super easy way of connecting potential customers with companies is great, but it can mean that you will pay even if someone clicks on your advert and then immediately goes elsewhere. Now, this is the worst case scenario, best case is that you work with our expert team, who pinpoint appropriate keywords and people to target and create the right settings to ensure you only pay for traffic when your Ad appears to a genuine potential customer.