Instagram Ads

Instagram Ads is a big player in the social media world and so when it comes to Paid Advertising, it commands an enviable percentage of the market. In 5 years, the Instagram platform has grown from 130 million monthly active users to a whopping billion users each month. Paid Instagram Ads is serious business and should definitely be on your list when identifying digital marketing opportunities to help grow your business. Let’s have a chat and find out if Instagram Ads are for you.

Picture Perfect on Instagram Ads

Instagram is the visual king of the digital marketing kingdom, over 40 billion photos and videos have been shared on the Instagram platform since it began in 2010. If a picture says a thousand words then Instagram is saying a lot. It’s not just individuals that are getting on there, over 25 million businesses have an Instagram profile too.

More About Instagram Ads

We know how users interact with the Instagram platform and that enables us to work out if it’s the place for your paid ad to appear.

500 million Instagram accounts use Instagram Stories every day and 1/3 of the most viewed IG stories are from businesses. We also know that 63% of Instagram users log in at least once per day, 42% check multiple times per day and one-third of Instagram users have purchased through the platform on mobile.

The platform tells us that the biggest age groups for users are 18-24 and 25-34, that when someone goes on Instagram they stay on there for an average of just under an hour a day and that Instagram helps 80% of users decide whether to buy a product or service.

We’ve shared a lot of facts with you there, but they should be making your eyes ring with the pound signs – you know, like in the cartoons!

Here at Website Energizers, we look for the habits of your potential customer and how we can reach them and speak to them when they are at the point when they are most likely to buy your product or service.

We can help you tap into this crowd of user and put your brand, your product or your service in front of them in a format they are used to.

No Contracts

We don't hold you to any contracts so you are free to leave whenever you want to. Although we'd hate to see you go! 

Pay Monthly

We offer pay-monthly options to spread costs and help your marketing budget go further. 

Team-Drawing-No Contracts

blankFit For Purpose Advertising

Good content creation is crucial for a successful Instagram Ads campaign. Here at Website Energizers we have made it our business to understand how to show off our clients businesses on ‘The Gram’. Part of our expertise comes from understanding the power of the static image and the moving image and when to use which one. Instagram has a place for both and so when we work with you on your Instagram Paid Ads campaign we advise carefully on content for the adverts.

Our aim is to find the most compelling way to get your message across to your customers about your product or service. Sometimes a video is going to be hands down the better way to show off your product or explain your bespoke service offering, other times an image ad will be the ideal format.

Now with all things, budget does have its part to play. We love developing solid working relationships with our clients and like to be honest, open and upfront about what is possible to achieve for different budgets. Our focus for our clients is about getting a good return on investment and making the most out of your budget. Being clear about expectations of what can be achieved is vital and asking the question “is this the right thing for your business?” is one of the first question we consider when plotting your campaign.

blankInstagram Ads for Matt…

Matt Weston, No Ordinary Gift says…

We have been very impressed with how Website Energizers operate. There was no pressure sell or ongoing contract – Website Energizer’s view is as long as they do a good job, we will stay with them – exactly our view also. Their Instagram and Facebook paid ad campaigns have increased sales through our website over all our seasonal events.
Website Energizers are a very honest company – important for us. We love the communication we have with them: a quick email or a quick phone call to update us works perfectly, especially when we are busy. The team is reliable, relaxed, quick, and very experienced at what they do.

Instagram Ads F.A.Q’s

We know you are likely to have some questions about Instagram Ads so we’ve answered a few common one here for you.

Why is Instagram so popular?
The simple fact is that pictures speak louder than words and for Instagram the focus on allowing users to share their photos and videos with each other has proved a big hit. We know 2/3 of Instagram users log in at least once a day and just under half of users will check multiple times a day. The appetite to consume content is huge and isn’t going away any time soon. If you can get a slice of the pie that is the second most popular downloaded app on the planet, then you will see a boost to your business. Here at Website Energizers, we are all about getting you noticed on the Internet and we know Instagram gets you noticed on the Internet. So let’s start a conversation about how we can create you a bespoke Ad campaign for your business.
Is advertising on Instagram effective?
Instagram is all about visual story telling and engaging with your target audience. It’s the best social media platform out there for visual content. To increase the effectiveness of your Instagram Ads, the trick is to think in pictures. Good photography, graphics and videos that are creative and eye-catching is the name of the game. 60% of people say they discover new products on Instagram, and 75% of Instagrammers take action after being inspired by a post. The big question we help you answer here at Website Energizers, is whether Instagram is right for your business. Our 5 W’s of Digital Marketing – Why? What? Who? Where? and When? help us develop an Instagram Paid Ads campaign that’s right for you. If Instagram is part of the plan, our expert team can help you make the most if this platform and get you noticed on the Internet.
What are the benefits of advertising on Instagram?
Instagram is all about pictures rather than words and this makes it a great place to build your brand awareness. Instagram is a communication platform as well as a social networking platform so it gives you to opportunity to really develop the ‘voice’ of your business and engage with your audience so they feel like part of your brand community. Here at Website Energizers, we are always looking to deliver the most value from your Paid Advertising campaigns, so using the extensive targeting that Instagram offers is a must for us. We can target potential customers by location, buying behaviour, interests, gender and age (to name just a few) so the potential to grow your business is huge. Let’s start a conversation to see how we can help you get noticed on the Internet.
How do I optimize Instagram ads?
Knowing your stories and carousel Ads from your IGTV and photo Ads is really our kinda thing. The process for optimising your Ad campaign starts with identifying your objective and giving the campaign a name. Once we’ve nailed that it’s time to define your target audience. By this point we’re really cooking on gas. Only things left to do are agreeing the Ad content, budget, schedule and the biggy – the Ad format. There are several types of Ads to choose from stories, photo, video, carousel, collection, explore, IGTV and Instagram Shopping ads. But don’t worry, we’ll help you pick the best format for your campaign and then it’s time to press GO. Now this is where others may leave the campaign to do it’s thing, but here at Website Energizers we don’t set it and forget it; we monitor, tweak and report too. This enables us to give you feedback and discuss with you how to make the most out of your campaign.

Want to talk more about Instagram Ads?