Instagram Ads is a big player in the social media world and so when it comes to Paid Advertising, it commands an enviable percentage of the market. In 5 years, the Instagram platform has grown from 130 million monthly active users to a whopping billion users each month. Paid Instagram Ads is serious business and should definitely be on your list when identifying digital marketing opportunities to help grow your business. Let’s have a chat and find out if Instagram Ads are for you.
Picture Perfect on Instagram Ads
Instagram is the visual king of the digital marketing kingdom, over 40 billion photos and videos have been shared on the Instagram platform since it began in 2010. If a picture says a thousand words then Instagram is saying a lot. It’s not just individuals that are getting on there, over 25 million businesses have an Instagram profile too.
More About Instagram Ads
We know how users interact with the Instagram platform and that enables us to work out if it’s the place for your paid ad to appear.
500 million Instagram accounts use Instagram Stories every day and 1/3 of the most viewed IG stories are from businesses. We also know that 63% of Instagram users log in at least once per day, 42% check multiple times per day and one-third of Instagram users have purchased through the platform on mobile.
The platform tells us that the biggest age groups for users are 18-24 and 25-34, that when someone goes on Instagram they stay on there for an average of just under an hour a day and that Instagram helps 80% of users decide whether to buy a product or service.
We’ve shared a lot of facts with you there, but they should be making your eyes ring with the pound signs – you know, like in the cartoons!
Here at Website Energizers, we look for the habits of your potential customer and how we can reach them and speak to them when they are at the point when they are most likely to buy your product or service.
We can help you tap into this crowd of user and put your brand, your product or your service in front of them in a format they are used to.
We don't hold you to any contracts so you are free to leave whenever you want to. Although we'd hate to see you go!
We offer pay-monthly options to spread costs and help your marketing budget go further.
Fit For Purpose Advertising
Good content creation is crucial for a successful Instagram Ads campaign. Here at Website Energizers we have made it our business to understand how to show off our clients businesses on ‘The Gram’. Part of our expertise comes from understanding the power of the static image and the moving image and when to use which one. Instagram has a place for both and so when we work with you on your Instagram Paid Ads campaign we advise carefully on content for the adverts.
Our aim is to find the most compelling way to get your message across to your customers about your product or service. Sometimes a video is going to be hands down the better way to show off your product or explain your bespoke service offering, other times an image ad will be the ideal format.
Now with all things, budget does have its part to play. We love developing solid working relationships with our clients and like to be honest, open and upfront about what is possible to achieve for different budgets. Our focus for our clients is about getting a good return on investment and making the most out of your budget. Being clear about expectations of what can be achieved is vital and asking the question “is this the right thing for your business?” is one of the first question we consider when plotting your campaign.
Instagram Ads for Matt…
Matt Weston, No Ordinary Gift says…
We have been very impressed with how Website Energizers operate. There was no pressure sell or ongoing contract – Website Energizer’s view is as long as they do a good job, we will stay with them – exactly our view also. Their Instagram and Facebook paid ad campaigns have increased sales through our website over all our seasonal events.
Website Energizers are a very honest company – important for us. We love the communication we have with them: a quick email or a quick phone call to update us works perfectly, especially when we are busy. The team is reliable, relaxed, quick, and very experienced at what they do.
Instagram Ads F.A.Q’s
We know you are likely to have some questions about Instagram Ads so we’ve answered a few common one here for you.