Facebook Ads are perfect for targeting small businesses and consumers. If you have products and services to sell then paying to advertise with Facebook Ads could be the best thing you ever did. Working out who your customer is and if they hang out on Facebook can be tricky. Let us do the hard work for you and discover if Facebook Ads is the best place for you to invest your hard earned cash and earn you a return on your investment in Paid Advertising.
Success With Facebook Ads
A great place to start is by thinking about why someone would buy what you are selling. Is it an impulse purchase where they weren’t looking for it but when they see it they want it? Are you solving a problem they didn’t know they had? Would you expect your customer to do loads of research before picking your product or service? Do they have to buy from you because they have an emergency or need to fix a problem that they can’t ignore? The answers to all these questions are crucial to your success with Facebook Ads. Lucky for you, we know how to answer them!
More About Facebook Ads
The short answer is – not sure yet, let’s chat about it. The long answer is – we’d like to walk you through our 5 W’s of digital marketing to work it out. (Ok, so that’s a short answer too.)
We really rely on our conversations with our clients and using the 5 W’s as a guide because it helps to clearly define the different audiences for your products and services. Getting to know our customers’ customers is our secret power for choosing the right platform.
When we think of Facebook, we think fun and social, mostly people will go on Facebook when they are relaxing, and it is definitely the space for businesses to sell straight to consumers. Sound good to you?
Working out if this platform is where your customers hang out online is the starting point. But who are your customers?
Your existing customer base will tell you what your best sellers are, where your customers live, their gender, what groups of products or services they buy together and much more.
Finding patterns in your current customers’ buying habits will give you a massive head start when it comes to identifying your audiences and what messages to use to each audience.
We don't hold you to any contracts so you are free to leave whenever you want to. Although we'd hate to see you go!
We offer pay-monthly options to spread costs and help your marketing budget go further.
May the Facebook be with you
Millions of people across the world literally carry Facebook around with them. In their pockets or bags or hands or… nope, that’s probably the main ways.
Their phones are basically mini computers and having the Facebook app means they can stay connected to family, friends, businesses, groups and their interests wherever they are.
Facebook has a really friendly interface that we know keeps people coming back for more.
In fact, every second Facebook has 20,000 active users on the site and on average there are 486,183 users a minute accessing Facebook from their mobile. Using our phones to access Facebook is so easy that 79% of all Facebook users access it from their mobiles. This means globally there are 745 million daily mobile users. Facebook asks its nearly 1.4 billion users to give them lots of information about themselves. This information is a super duper amazing opportunity to be on the money enabling you to create highly targeted audiences making it really easy for a business trying to sell to a specific customer base.
The ability to build exact audiences, identifying certain behaviours, interests, gender, location, and age range, allows you to advertise your business to different audiences, with different messages about the same service or product. By focusing on your customer’s intent you can mould your ad to hit the target – you can sell your baby’s first Mother’s Day gift to men between the ages of 25 and 45 who became a dad in the last year, you can show your ad to these men in February and March in the evening, it’s that specific.
You can target your ‘make your own pizza kits’ to families with children under 10 who want to cook together for some fun whilst at the same time targeting men aged 16-25 who are big gamers who want quick to make, easy to eat food while they play. Same product, completely different audiences and messages.
It’s all in the Prep
Facebook Ads F.A.Q’s
If you’re interested in trying out a Facebook Ads campaign but have more questions, maybe you’ll find the answer below.
How much does it cost to advertise on Facebook?
Facebook has a very low minimum spend which means you can really work with any size budget but how do you make your money work hard for you? By getting us to set up and run your Facebook Ad campaign the onus is on us to prove the value of the campaign.
While there are no guarantees, we can monitor the campaign and make adjustments as we get information about how the ads are performing. This is the best way to get the most out of your money.
We don’t set it and forget it, we prep it, set it, monitor it, tweak it, nail it.
Can I learn how to do Facebook Ads myself?
The process might be easy but what is less attractive is that if you follow their basic set up you’ll be using settings that favour the platform making money, the settings will be defaults and you’ll only have standard tracking on the performance of the Ads you create.
You also need to think about how much time you are spending learning how to do it and setting it up. How much would you potentially earn in that time if you were working on your business?
That’s where we come in and use all the advanced settings to their maximum granulation. We make the adverts the best they can be and monitor them, down to the specific image that was clicked in a carousel ad to see what is working and what is not.
This means your budget is working as hard as possible for you to get the sales, leaving you free to work on your business and receive regular reports from us.
How successful are Facebook Ads?
You can be so incredibly specific on your definition of the ‘right’ kind of person for your Ad to appear in front of that you can’t beat it for targeting potential customers.
The killer benefit of using Facebook for your Ad campaign is that its users pour into it huge amounts of data on their habits, behaviour, preferences, life events and purchase history.
Being able to catch a potential customer right at the point when they are ready to buy or engage is an advertiser’s dream. Facebook offers all this to you in an affordable bidding system, meaning that the likelihood of your campaign being successful and getting you the returns you need are high.
Our 5 W’s of Digital Marketing – Why? What? Who? Where? and When? are our secret weapon to identifying the best configuration for your Facebook Ads campaign to getting the leads or customers you are looking for.
What type of Facebook Ad is most effective?
The Carousel is so effective because it’s great at creating engagement, more so than a single image in many cases, and encourages potential customers to spend longer on the Ad. You can grab your potential customer’s attention with a discount or sale and then drive them to your website.
The classic favourite however is still of course, the video, as it easily attracts your target audience in their news feed and keeps their attention for a long time. The creativity you can unleash in a video really makes it a fantastic way to stand out from your competitors when it comes to your products and services.
If this all seems a little daunting or confusing, don’t worry – we’ve got you – let’s start a conversation and see how Website Energizers can get you notice on the Internet.