Search Engine Optimisation

Nowadays most people use a search engine to find what they need online and SEO is the secret to getting you noticed on the Internet when potential customers use different search terms.  At Website Energizers we speak Google so you don’t have to and designing magnificent search engine optimisation campaigns is our forte (see we’re good at language).  We explain SEO in plain English so you can understand how our super-duper campaign is improving your organic rankings.

The world of SEO

In the world of SEO Google considers over 200 ranking factors for each and every page on the Internet to help it decide which information deserves that all important number one spot in their organic results. It is our job to conduct a search engine optimisation audit on the pages of your website so that changes can be made where necessary to tick the boxes of as many of those 200 factors as possible which in turn gives us the best possible chances of top rankings for your content.

We Understand

We understand how important search engine optimisation is but also get that it is a very complex and an ever changing landscape, complete with its own language. So we do the hard work for you.  We know a lot about Google, how it reads websites, what it looks for to verify, validate and rank websites and how to tailor websites to appeal to Google so you appear in the search results for your key words and phrases.

Successful SEO

There are several elements to a successful SEO campaign including activities such as keyword research and important ‘on-site’ tasks that work together to ensure that your website is in as good a shape as possible for when Google comes to visit. Our mission is to achieve higher rankings for your website which leads to increased organic traffic and that in turn generates more conversions for your business. That’s what we call a great result!

Analytics

When your website is live you have access to Google Analytics and Google Search Console so you can monitor your traffic and website performance alongside us. As standard and at no extra charge, Website Energizers install security certificates on all our websites to make your pages available on https rather than http which is a requirement from Google.

In a nut shell, we research keywords and phrases to build an agreed list of relevant search terms on which to base the search engine optimisation campaign strategy and identify ways to change your website content to target the agreed search terms. We tweak your website to optimise elements such as html tags, meta data, page titles, page text and other SEO signals; as well as analysis and recommendations on optimal website structure, navigation and calls to action for best SEO results. We identify opportunities for “back links” from other related websites and directories in order to generate link popularity and traffic and regularly audit your website to identify content optimisation opportunities and ensure any technical errors are addressed.

Our Magnificent SEO Team

Team Member Erica Who Has Search Engine Optimisation SkillsNot all superheroes wear capes, but we try to on a Friday. Only joking, we wear capes all week.

We work best when we get to know you, your goals and the all important stats. Here’s our game plan: 

Using your analytics platform we determine what traffic you receive to your site currently – where your visitors come from, not just geographically, but also from which channels. We find out the average amount of time spent on your site by a visitor and how many pages a visitor sees on average. Using a variety of stats as benchmarks, we can monitor the effectiveness of the SEO campaign moving forward.

Team Member George Who Has Search Engine Optimisation SkillsOnce we’re in the know, we conduct detailed keyword research to determine exactly what people look for in the search engines when they are interested in your products and services. We then develop a full-scale search engine optimisation strategy based on the results of our keyword research to identify areas where your website can be optimised to match your content to those search terms. We also keep an eye on what your competitors are up to so we can stay one step ahead.  We love the constant challenge to keep up with Google’s updates and monitor rankings to keep your website getting noticed on the Internet. All of this is only scratching the surface of what we get up to but hopefully it gives you an idea!

Sound like a plan? Join us on video call and chat about getting you noticed on the Internet.

 

Our Stunning SEO Stats!

So you are going to see a lot of numbers now that may not make a whole lot of sense. Please trust us when we say that you are in safe hands with us. We’ve got you. Let us explain these four numbers below, we bet you’ll understand more than you realise.

The four numbers are what we try to affect when running an SEO campaign. Each have a target and if you can see the numbers moving in the right direction, then it doesn’t matter so much if you don’t understand the nitty gritty. The rule of thumb is this: decrease the bounce rate aiming for 49%; increase the average time spent on the site to over 2 minutes; increase the average number of pages viewed to more than 3 pages and increase the number of organic sessions by 10% year on year.

If that was still too techy for you, never fear. We’re stuck with these industry terms but we will ensure you feel comfortable and safe in in the knowledge that we’ve built you a successful campaign.

3

Average Number Of Page Views

49%

Our Target Bounce Rate

2 Mins

Average Time On Site

10%

Increase In Organic Sessions

SEO Translator Graphic

SEO Translator

It is pretty clear there are many jargon words around SEO, as we speak it fluently, it is our job to translate for you. See if you can figure out what these phrases mean.

Link Building

This is arguably the most important part of
any SEO campaign.

Our detailed link building strategy considers the best links that your competitors have and aims to build your links to rival them.

The best links that go to your site are from other websites that compliment your own; for example, industry ‘go-to’ websites, credible magazine or publication websites. We identify the people that would need to be approached at each website property and suggest a method on how might be best to target each site. Some of them may be straightforward and simply require an email or telephone call approach, where others may require a more strategic angle, maybe via social media channels such as LinkedIn.

Basically the harder you have to work to get the link the more valuable that link is to your website.

Link Detox

No this isn’t a new diet for your website, but it is vital for the health of your Google ranking. 

With the advent of Google Penguin (an algorithm that will penalise websites who have low quality back link profiles), it is more important than ever to manage your own back link profile.

A detox of your website’s back link profile reviews every single link back to your site for its quality and to attempt to remove any that could be dangerous and have a negative effect on your overall back link profile.

We use our software systems to investigate your back links and go through them one by one to sort
the strong links from the weak and low quality ones.

Then we work to remove as many of the low quality links as we can and finally produce a Disavow file to submit to Google for those that cannot be removed.

Technical on-site audit

As you might expect, it’s pretty technical. Don’t worry, we can see that glazed look in your eyes so we won’t go into too much of the detail.

Just believe us when we say that Google uses over 200 factors to rank your website pages and a number of those are in the technical set up. To ensure we have the best possible chances of top rankings for your content, we audit your whole website and report back to you our findings. This gives you the key information to resolve the issues that will be having a negative effect on your ability to rank in the organic search results, and in turn be having an effect on your traffic.

If that was too technical for you, you’re lucky we didn’t start talking about page access issues, broken images and broken anchors. Oops, seems we can’t help ourselves, sorry guys we’re nerds at heart.

Some Client Feedback

Want to understand what SEO means for your website?